Job Description

Job Description

We are a growing company seeking a dynamic individual to build, manage, and represent our brand from the ground up. This hybrid role combines the creativity and presence of a Brand Ambassador with the strategic oversight of a Marketing Director. The ideal candidate will shape our identity, lead all marketing efforts, foster a positive company culture, and strengthen resident relationships to drive loyalty and retention. This is a hands-on role for someone entrepreneurial, innovative, and eager to grow with the company.

Brand Development & Representation

• Define and develop brand identity, messaging, and tone of voice.
• Serve as the face and voice of the brand at events, in media, and across digital platforms.
• Ensure consistent brand representation across signage, materials, and communications.
• Marketing Strategy & Execution
• Develop and oversee comprehensive marketing plans (digital, print, social, and community outreach).
• Plan and execute social media campaigns, email marketing, and influencer collaborations.
• Represent the company at trade shows, networking events, and community activities.
• Monitor and optimize marketing campaigns for reach, engagement, and ROI.
• Resident Retention & Engagement
• Design and implement resident engagement and retention programs (events, surveys, communication campaigns).
• Track resident satisfaction through feedback, reviews, and retention metrics.
• Partner with onsite teams to ensure a positive resident experience aligned with brand values.
• Highlight resident stories/testimonials in marketing to build community and loyalty.

Culture & Internal Brand

• Promote and embody company culture, ensuring values are reflected internally and externally.
• Support leadership in creating a strong employee experience that mirrors the resident experience.
• Provide training or tools to staff on brand communication and customer interaction.
• Trend & Data Monitoring
• Stay ahead of emerging marketing and resident engagement trends.
• Track and analyze traffic, campaign performance, social metrics, and resident retention data.
• Use insights to refine strategies and maximize results.

Creative Oversight

• Manage design and placement of signage, marketing materials, and promotional items.
• Ensure all materials align with brand standards and resonate with both prospects and residents.
• Collaborate with designers, agencies, and freelancers as needed.
• Growth & Leadership
• Build relationships with customers, residents, partners, and the community to increase brand visibility.
• Provide leadership and guidance for future marketing teams as the company scales.
• Report regularly to leadership on performance, opportunities, and recommendations.

Qualifications:

• 4–7 years of experience in marketing, branding, or communications (real estate/multifamily or service industry experience a strong plus).
• Strong presence on camera and in-person; comfortable being the face of the company.
• Experience with resident or customer engagement programs.
• Proficiency in digital marketing tools (social platforms, Google Analytics, SEO, paid ads).
• Excellent communication, storytelling, and leadership skills.
• Creative mindset with strong organizational and analytical abilities.

Benefits:

• 30% housing discount
• Health Benefits (medical, vision, dental)
• Paid holidays
• Sick days
• Personal Time Off Hours
• Tuition reimbursement
• 401K plan

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